Case studies
"Designing with Purpose, Innovating with Strategy"
xxxldigital -
Transforming User Experience: Redesigning Main Navigation for XXXLutz Möemax, and Möebelix.
UX UI design
This project focused on addressing usability issues within a flyout navigation menu that was excessively large, with 80% of its space going unused. User testing revealed that the menu’s size, particularly on screens smaller than 1280px, caused confusion and navigation difficulties, often blocking content and requiring users to scroll. Heatmaps further indicated that the third and fourth category levels were rarely interacted with, despite occupying a significant portion of the screen. The solution involved streamlining the menu to improve usability while retaining the essential elements for user navigation.
TSET —
Features Design during Product Redesign V.02 And from feature to design system
UX UI design
The design of the Copy n’ Paste feature focused on enabling users to efficiently copy multiple nested elements. Solutions like split-screen views and sidebars for bulk actions were considered to enhance usability. Collaboration with the Product Owner ensured clear definition of requirements, while understanding technical constraints shaped the design approach. Wireframes and high-fidelity mockups were developed, incorporating feedback from designers, developers, and stakeholders. The final design was then implemented and closely monitored to ensure accuracy.
Attached to NDA
Tiger Dental —
Elevating User Experience: Comprehensive E-Commerce Redesign for Tiger Dental GmbH
Webdesign + project management
As Designer and Design Manager at Tiger Dental GmbH, the task of leading the comprehensive redesign of the company’s website (tigerdental.com) was undertaken. The previous site was inadequate for e-commerce and suffered from poor UX. The new design not only aligns with the brand and business goals but also delivers a visually striking platform to showcase the brand and its products. The original concept was developed by the agency Next, and the design was further adapted to meet specific limitations, ensuring a cohesive and seamless user experience. Responsibilities included UX design, UI support, content creation, and overseeing external developers to bring the vision to life.
Kekz —
Designing the First Version of Kekez Software: Establishing UX/UI Foundations and Initial Design System
Product Design
For the first version of Kekez software, I collaborated with the Product Owners and the company owner to prepare user flows and define key functionalities. I developed the initial design system that would guide future updates and releases, ensuring a cohesive and user-centered design approach.
-> coming soon
ESNEIN —
Crafting a Strategic Brand Identity and UX for ESNEIN: A Costa Rican Startup from Concept to Launch.
Product Design
ESNEIN, a Costa Rican startup founded in 2020, emerged during the challenges of the COVID-19 pandemic. Collaborating with two business professionals, I led the creation of ESNEIN’s brand identity, from logo design to the complete website. As the sole UX designer, I developed the user journey, information architecture, and a clean, intuitive interface that aligned with the brand’s vision. This cohesive digital presence played a key role in promoting ESNEIN’s services and securing its first clients.